“Having moved around a ton, I know it can be difficult to adjust to living in a new place and to find opportunities to meet other women. My husband used to be in the Army, so we know firsthand the stressors that come with that lifestyle, and we’re so excited to create a community that will help the military community.” – Danielle

Being the owner of a business comes with its fair share of responsibility—keeping things not only afloat, but also thriving; keeping old clients and bringing in new ones; standing out from the competition. And then, of course, there’s the fact that you need to be a good representative of the brand. Not easy tasks for any industry, but in the fitness industry, the pressure can be even greater. Especially when it comes to brand representation.

For co-owner of StarFit Studios Danielle Haig, who works in tandem with her husband Bill—a former Army officer—in owning and operating the gyms, brand representation was somewhat of challenge because of one thing: her lack of consistency in following a workout routine of her own. Not that that’s an uncommon thing. Busy women (and men) find it difficult to fit in a training regimen, so it falls to the bottom of the list. And not feeling a sense of belonging? Well, that doesn’t help matters. But those two factors were a driving force in StarFit’s establishment; and when Danielle officially started her regular routine of working out with the trainers at the gym, she found that their initial vision was truly becoming a success and that she had finally found what she’d needed herself to keep fitness a priority.

“When I started going to train for myself, I loved the feel of StarFit and the personalized attention I got. You never feel like you can’t keep up because the trainers—and the other clients—are so kind and helpful. I love the fact that the workouts are different every time, but you become familiar with the basic exercises, and it all starts to flow!” says Danielle. “My goal was just to keep a consistent schedule of going to the gym and see where it took me—sort of making it a habit rather than a special occasion. I feel like I have absolutely achieved that goal, and I’m able to go consistently. I’m stronger, and it’s motivated me to try to be healthier in other parts of my life, as well.

“One of our biggest goals with the gym was to create a community where everyone feels welcome and confident” she goes on. “Having moved around a ton, I know it can be difficult to adjust to living in a new place and to find opportunities to meet other women. My husband used to be in the Army, so we know firsthand the stressors that come with that lifestyle, and we’re so excited to create a community that will help the military community. StarFit is totally non-judgmental and friendly, and I feel as though I’ve gotten to know most of the people that go even in a few short months. I also love that we are starting to do events that bring the community together outside of working out. StarFit is really a place that builds you up and makes you feel confident in your skills, whether that’s learning a new exercise or adding another plate to your barbell squat. The community of women is incredibly inclusive, and we really strive to make people feel welcome right away.”